There has been a revival of body painting in Western society since the 1960s, in part prompted by the liberalization of social mores regarding nudity and often comes in sensationalist or exhibitionist forms. Even today there is a constant debate about the legitimacy of body painting as an art form.
The current modern revival could be said to date back to the 1933 World's Fair in Chicago when Max Factor, Sr. and his model Sally Rand were arrested for causing a public disturbance when he body-painted her with his new make-up formulated for Hollywood films. Body art today evolves to the works more directed towards personal mythologies, as Jana Sterbak, Rebecca Horn, Youri Messen-Jaschin or Javier Perez.
Body painting festivals happen annually across the world, bringing together professional body painters as well as keen amateurs. Body paintings can also typically be seen at football matches, at rave parties, and at certain festivals. The World Bodypainting Festival in Pörtschach (previously held in Seeboden) in Austria is the biggest art event in the bodypainting theme and thousands of visitors admire the wonderful work of the participants.
Body painting festivals that take place in North America include the North American Body Painting Championship, Face and Body Art International Convention in Orlando, Florida, Bodygras Body Painting Competition in Nanaimo, BC and the Face Painting and Body Art Convention in Las Vegas, Nevada. Australia also has a number of body painting festivals, most notably the annual Australian Body Art Festival in Eumundi, Queensland, and the Australian Body Art Awards
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